Campaign / Global

Fully integrated global campaign using TV, Print, PR and Digital. Campaign Objective set by Diageo: 100,000 Facebook application downloads.

Achieved:

• 117,029 app downloads
• 581,678 fan growth
• 1 in 5 -play to sales
• 300% ^ engagement
• 735,291 video views
• 35,500,000 amplification

Captain Morgans – Island Adventure wrap up video from Mark Pratt on Vimeo.

Campaign / European

Integrated campaign for the launch of Finish Quantumatic. Key digital objectives: 5,000 coupon downloads, qualify 180 prosumers.                    

Achieved:

• 8,810 coupon downloads
• Over 60k unique visits to microsite
• 63% via email converted to coupon download
• Seeding campaign inspired 79% of visits
• 180 ‘prosumers’ qualified for VIP launch event

       

Web build and re-brand

Working in conjunction with ATL creative, we had to increase passengers numbers.   

Achieved:

• 35% increase in bookings on cityjet.com – win, win!
• Brand awareness tracked at 15%
• Converted a whole new audience of customers via innovative digital comms 

Social and web build

Launched Chrysler into social media leveraging their NFL Superbash sponsorship.

Achieved:

• 30k Facebook fans
• 2.5% engagement rate
• 6k Twitter – 2k Foursquare
• Pitched and won business case for new web build
• Unique visits ^ 34%
• Dealer enquiries ^ 23%

Shell Store Locator

Launched Shell’s first app in iPhone and Android (this was 2010). Initially just a store locator for proof of concept. This then evolved into a loyalty scheme wallet. The first of its kind at the time.